Marketing Done Right- Learn What Works

by FYI Recruiting

Marketing Done Right

marketing done rightWhether you have an awesome business, or you are looking to begin your journey toward having an awesome business, you need marketing my friend!

Marketing will be like the peanut butter to your jelly…….

like the sugar to your kool-aid….

The Shrek to your Fiona……ok, ok, I have kids, so shoot me;)

But you get my drift…..

Marketing is an essential component to building EVERY business.

If you want to have success in your business, then you need to understand, and implement effective marketing strategies.

NO matter what you do, you need to test marketing strategies. Marketing is about testing, and tweaking, so you get the most out of your marketing campaign.

You should incorporate many strategies into your marketing campaign…..

But let me clear, as you develop your marketing campaign, if the internet is NOT a part of it, you are missing the boat…..

I don’t care what type of business you have: retail, consulting, network marketing, affiliate marketing, ect

If you are not using the internet, you are missing out….

Let’s just face it, your customers are on the internet, you know how I know……

Because even my 82 year old GG makes me look stuff up on the internet for her……

Ok, so technically she is not on the internet, but she definitely surfs the internet through others.

Where your customers are, you need to be, because the awesome service or product you provide is for them…..for the customer.

Marketing Goals For Every Business:

marketing done right goals1. Deliver your message, your solution to your “perfect” customer, your target market

2. Establish your company as an authority to be trusted, and engage them

3. Make your target market want to take action

 

 

 

 

 

The Challenges To Doing Marketing Right

marketing done right challengeThe main problem is that there are so many dang options out there on how to market your business online.

As you know, options can definitely lead to confusion.

For example, have you ever been to a restaurant with a 10 page menu……

WHY…….why would the restaurant do this to their poor customer?

For me, it’s super confusing, and I can never decide what to get……..

So the question in marketing is….which one should I go with, what should I do…

And you end up doing NOTHING, because it’s easier to do nothing, then to sift through all of mess…..trying to learn, teach yourself, and keep your business running.

You need a clear marketing strategy, and foundation.

Marketing Done Right: The Solution

How to increase the visibility and get more people’s eyes on your business?

Once you start marketing online, you will need to stay active, and consistent to get the most out of your online marketing.

Get your brand, and your company seen in many different locations online and this will build some awesome brand awareness.

Wanna know whats’ working? Take a look below:

marketing done right

From this neat info-graphic, you can see what works……

Marketing Done Right: Social Media

social media marketing done rightIf you are not on social media, get your company going ASAP. At first, choose one, such as Facebook. This is one of the top social networks with vast reach! Find customers, and get heard on Facebook! If you want to know ore about how to find your target customer on Facebook, check out facebook marketing for your business.

Social media is a GREAT way to generate leads, and get more customers for your business!

So if you don’t have an account, get one…..LOL

They are absolutely FREE to create, and a must have, if you are trying to market your business the right way!

Marketing Done Right: Blogging

marketing done right bloggingThis is one of my FAVORITES…..I bet you can guess why;)

For me, blogging is therapeutic, and a great way to help the masses. For example, I can send 100 people to my blog post on “how to” OR I can have 1 conversation, and explain it to one person.

A blog is a great way to leverage your time, and get your message across 24-7-365.

A blog is a great way to build brand & company awareness.

Ooooooooweee I LOVE blogging! LOL

Marketing Done Right: SEO

I learned Search Engine Optimization out of pure necessity, and have used it to help many clients! If you need help getting your website found, and you don’t wanna go through the tedious journey of learning it all yourself, like I did, contact me. I have worked with several small businesses as well to get pages their pages ranked in the search engine.

SEO done right is very powerful, because let’s face it, your customers are searching online period.

Back in the day, when you wanted to find something, you went to the yellow pages on the kitchen counter.

Today, if you want to find the number to your favorite restaurant, or read an awesome review, you go straight to the internet search engine to get all the answers:).

I will tell you that SEO is not a quick fix, and it takes time to optimize your site the right way, and rank in the search engines. Whatever you do, think QUALITY, NOT QUANTITY!

Marketing Done Right: Number Of Pages On Website

The number of pages on a website makes a huge difference.

The more pages you have with relevant, value based content in a particular area, the more of an authority you are in the eyes of the search engine, and your readers.

The more relevant you are on different pages, the more leads you will get.

If you make an 1000 page website, and you never do any SEO, you will still rank in the search engines. I know a blogger that doesn’t worry herself with SEO, or any complicated marketing methods, all she does is add relevant content to her blog daily, and her blog just continues to grow, right along with her readers, and leads!

The number of pages does matter!

Marketing Done Right: Email Marketing

marketing done right emailMost of the big boys use email marketing, and you should too!

Just today, I received a message from the children’s retailer: The Children’s Place, giving me discount coupons to use with them.

Email marketing is a great way to stay connected with your customers, and continue to build an awesome relationship.

Email marketing also gives you the opportunity to have repeat buyers, and keep your business at the forefront of your customers mind.

Email marketing done right can be a game-changer for your business!

Marketing Done Right: Mobile Marketing

mobile marketing done rightMobile marketing is a great way to reach the masses.

Yes we talked about how when people want to look things up they go to the search engines, what I left out above is that millions of these people are using their phone first. Now, it is so much more convenient to just take your phone out of your pocket and search, than it is to get out your laptop…..and let’s not even talk about the real dinosaur….your desktop…….

Mobile marketing done right, can catapult your business, and believe it or not, there is plenty of room for success with mobile marketing!

Conclusion On Marketing Done Right

The bottom line is online marketing done correctly = more customers for your business.

Remember to focus on added a few of these strategies to your marketing campaign, and watch your business grow! I also created a pretty awesome post on business growth that might surprise you.

Remember, client focused content creation is key in having an effective marketing strategy!

So what are you waiting for……Go get busy! Your customers are waiting!!

Want To Generate Business Leads on Autopilot For Your Company?

Until Next Time……….

Remember, It’s NOT easy, but it IS worth it!

business time management From Kay Gambrell

 

 

 

 

 

-Kay

“I Teach You How To Get More Customers For Your Business, & Make More Money Using The Internet!”

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